Rise & Thrive
Freelance Creatives & Solopreneurs
Brand Positioning
Find your unique position and move away from the crowd
Marketing Strategy
Figure out how to get the word out about your business with focus
Lead Generation Strategy
Attract attention, build connections and win clients
Solutions
Client Pathfinder
Answers the question of who do I want to attract as clients? Discover a viable market in which to grow your client base.
Boost Lead Generation Strategy
Learn how to design a simple system around your marketing tactics and manage a sales funnel.
Lift Service Launch Strategy
Create a strategy to launch and market a new creative service offering that generates additional revenue.
Ready to Begin a Quest for Focus?
Do you feel overwhelmed when you consider what approach to take to market your yourself as a freelance creative? Do you feel frustrated because you’ve tried marketing tactics and experienced varying degrees of success? Do you wonder about what more can you do to grow your business and improve your lifestyle?
If you answered yes to any of these questions, it’s possible you’re ready to focus and develop business in a small viable market. You know you want freedom to be your own boss and do work that matters to you. It’s the ultimate quest in a creative career. And you can choose your path. You can create a path to move from being a generalist to an expert or specialist in a market that needs your expertise.
When you’re working solo you don’t have an endless supply of resources to try to be everything to everyone. Think Upswing will guide you to establish a focus and develop a marketing strategy to grow your business.
You’ll also encounter a discovery process to reveal and identify a narrow purpose or cause that inspires you. It will become the underpinning of a brand positioning strategy. You’re goal is to claim a unique position in a less crowded market.
Think Upswing also offers guidance and coaching to help you to design a marketing system. You can learn how to develop a stronger stream of prospective clients and creative projects. You’ll also gain confidence to develop relationships, create opportunities and improve your business.
Ready to begin?
It’s time to take your business to the next level.
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Rise up and do the work you love
Start a journey to gain more purpose, freedom and security.
“I fought the urge to narrow my focus for the first 10 years of running my business. I wanted to be everything for everybody who was willing to pay me! It’s scary to narrow your focus, but it’s been a great move.”
“I think we are all tempted to just do what everyone else is doing, but it feels really icky and often seems to go nowhere. I am just so DONE with the scattershot tactics.”
“My experience with consultants for creatives has been one where the same formula is applied to every client. It’s refreshing that you will create a unique strategy.”
“The main thing I want as a creative is to feel empowered enough to build & follow a marketing strategy I believe in.”
“For a while, I thought I was marketing, but I didn’t have a strategy and I was well, honestly in a feast and famine cycle. I was on social media and expected that to be enough. Now I realize that’s just silly…ha ha!”
“I am better equipped to make a decision about how to invest my time and money to grow my business.”
A promise
Think Upswing will guide you to find a marketing edge.
Contact Us
Minneapolis, MN
Think Upswing is a marketing consultancy for independent creatives and solopreneurs who want to find better projects and gigs, who want to intentionally pursue a strategy to stand apart from the crowd and attract clients they’ll love to work with instead. Think Upswing represents a frame of mind to act, learn and grow enabling bright creatives to pursue deeper purpose, freedom, and security.
